IMQRScan Editorial Policy
This page explains how IMQRScan writes, checks, reviews and updates the content on imqrscan.com. It tells you who writes our guides, who approves them, where our facts come from, and how to tell us when something is wrong.
Last updated: September 28, 2026 | IMQRScan, Dubai, United Arab Emirates
Quick answer
Content on IMQRScan is written by the IMQRScan Editorial Team and reviewed by Areeba Wasim, Co-Founder and CEO of IMQRScan, before it is published. Every product claim is checked against the live IMQRScan platform. Every outside fact is checked against a primary source. IMQRScan is a QR code generator platform based in Dubai, United Arab Emirates.
Our editorial policy at a glance
| Publisher | IMQRScan (imqrscan.com) |
|---|---|
| Location | Dubai, United Arab Emirates |
| Written by | IMQRScan Editorial Team |
| Reviewed by | Areeba Wasim, Co-Founder and CEO |
| Covers | Guides, tutorials, how-to pages, comparisons, statistics, use cases and help pages on imqrscan.com |
| Corrections | support@imqrscan.com (subject: Correction) |
Who we are
IMQRScan is a QR code generator platform. People use it to make static and dynamic QR codes, add logos and colors, and track scans. Small businesses, marketers, restaurants, event teams and individuals all use IMQRScan.
IMQRScan is based in Dubai, United Arab Emirates. Our customers are all over the world, so we write in plain English that is easy to follow. We want a first-time user to understand a page as well as an expert does.
We publish content for one reason. We want to help people make QR codes that work. A QR code that fails to scan costs a business money and trust. Good advice prevents that. That is why we take accuracy seriously.
Who writes IMQRScan content
The IMQRScan Editorial Team writes the content on imqrscan.com. The team sits close to the people who build and support the product. That means writers can ask how a feature really works, test it themselves, and see the questions real customers send to support.
When you see "IMQRScan Editorial Team" on a page, it means the page went through the full process on this page. It was researched, written, fact checked and reviewed before it went live.
How we write for readers
We write for busy people who want to get a task done. Most readers are not QR code experts, and they should not need to be. So we keep words simple, show steps in order, and use tables when a side-by-side view is easier to read. We add clear headings so readers can jump to the part they need, and we write image descriptions so screen readers can follow along.
We name the team rather than list made-up author profiles. We think a clear, honest byline is better than a fake one. When a named expert helps with a page, we say who they are and what they checked.
Who reviews IMQRScan content
Areeba Wasim
Co-Founder and CEO, IMQRScan
Areeba Wasim co-founded IMQRScan and leads the company as CEO. She reviews every guide, tutorial and comparison on imqrscan.com before it is published. Her review is the final step in our process. No page goes live without it.
contact on LinkedInWhat CEO checks in every review
- Every claim about IMQRScan features, plans and limits matches the live product.
- Every fact and number has a source a reader can check.
- The page answers the reader's question clearly, near the top.
- The page is honest about limits, including what IMQRScan cannot do.
- Safety and privacy advice is correct and not overstated.
How we create and publish a page
Every page on imqrscan.com follows the same six steps. The steps are simple on purpose. A simple process is easier to follow every time.
Pick a real question
We start with questions people actually ask. These come from support emails, search data and customer feedback. If nobody needs the answer, we do not write the page.
Research primary sources
We go to the original source first. That means official standards, platform help docs and the published data behind a statistic. We avoid copying facts from other blogs, because errors spread that way.
Write in plain language
We write short sentences and short paragraphs. We put the direct answer first, then the details. We explain technical terms the first time we use them.
Check claims against the product
If a page says IMQRScan can do something, the team checks it in the live product. If a page says a QR code works on a phone, that claim should come from a real scan, not a guess.
Review by the CEO
Areeba Wasim reviews the finished page. She can approve it, ask for changes, or stop it. Pages that need changes go back to the IMQRScan Editorial Team and come back to her again.
Publish, then keep it current
After a page goes live, we keep an eye on it. When the product, a standard or a phone platform changes, we update the page and change its date.
How we check facts and sources
QR codes follow public standards. We use those standards as our base. When a page explains how QR codes work, it should agree with the people who wrote the rules.
Sources we trust most
| Topic | Primary source |
|---|---|
| How QR codes are built, sizes, error correction | ISO/IEC 18004 (the QR code standard) |
| QR code history and trademark | Denso Wave, the company that invented the QR code |
| Contact cards and vCard files | IETF RFC 6350 (vCard 4.0) |
| QR code scams and safety | Official public warnings, such as those from the FBI IC3 |
| Phone camera scanning | Apple and Google help docs for iPhone and Android |
| Search and structured data | Google Search Central documentation |
| Product barcodes and packaging | GS1 standards |
Our rules for statistics
Numbers get copied a lot, so we are strict about them.
- Every IMQRScan QR code statistic names its source and the year it was published.
- We link to the original report when we can, not to a blog that quoted it.
- If we cannot find where a number came from, we do not use it.
- We do not round numbers up to make them sound bigger.
Our rules for IMQRScan's own data
Some pages use data from the IMQRScan platform, such as how often codes are scanned. This data can be very useful, but only if it is honest. When we publish our own numbers, we say:
- What we measured.
- The time period we measured.
- How many QR codes or scans were included.
- What we left out, and why.
We publish low or unflattering numbers too. A number that looks bad for us is still useful to readers, and hiding it would make every other number less believable. All platform data is combined and anonymous. We never publish details that could identify a customer.
What we will not do
We will not invent statistics, reviews, testimonials, customer stories or expert quotes. Examples on our pages, such as sample names on a vCard QR code, are clearly fictional.
Independence, comparisons and our own product
IMQRScan sells a QR code generator. That means we have an interest in what we write about. We think you should know that, so we are open about it.
How we write about IMQRScan
We describe our own features as they are today, not as we hope they will be. If IMQRScan does not support something, we say so. If a free tool can do the job, we say that too, even on our own pages.
How we write about other QR code tools
We publish comparison pages, such as IMQRScan compared with other QR code generators. On these pages:
- We state that IMQRScan published the page.
- We use the other company's own website, pricing page and help docs as sources.
- We note when the facts were last checked, because prices and plans change.
- We point out where another tool is a better fit for some readers.
If you work for a company we compare against and see something wrong, please email us. We will check it and fix real errors.
Use of AI tools
The IMQRScan Editorial Team may use AI tools to help with research, outlines and first drafts. AI tools can be wrong, so we never publish their output as it is. A person on the team edits every page and checks every fact against a real source. Areeba Wasim then reviews the page before it goes live. AI tools never decide what IMQRScan publishes.
Corrections and updates
We try hard to get things right, but we will sometimes get things wrong. When that happens, we want to know. Fixing a mistake quickly matters more to us than looking perfect.
How to report a mistake
Email support@imqrscan.com and put Correction in the subject line. Please include:
- The link to the page.
- The sentence or number that looks wrong.
- A source that shows the right answer, if you have one.
You can also use the form on our contact page.
What happens next
The IMQRScan Editorial Team checks every report. If the page is wrong, we fix it and update the date on the page. If a mistake changed the meaning of the advice, we add a short note that explains what we changed. Small fixes, such as typos, are made without a note.
How we keep pages current
QR code tools and phones change often. We review a page when:
- IMQRScan adds, changes or removes a feature.
- A standard, such as the QR code or vCard standard, is updated.
- Apple or Google changes how phone cameras scan QR codes.
- A reader reports a problem.
Pages that list prices, limits or statistics are checked more often, because those details change the fastest.
Editorial Policy FAQ
Short answers about how IMQRScan content is written and reviewed.
Questions about this policy?
Contact the IMQRScan Editorial Team at support@imqrscan.com.
IMQRScan, Dubai, United Arab Emirates