How To Track QR Code Scan

You do not need to make wild guesses about your marketing campaign achievement because tracking it is now possible. You can obtain real-time audience engagement data through QR Code tracking whenever they use it to drive traffic to their publication or website or to launch new products or print promotions. The tracking capabilities of QR Codes enable you to measure the engagement levels of any marketing campaign regardless of your objectives. Real-time data shows your codes receive activation from particular locations at specific times through different scanning scenarios. QR Code tracking provides an accessible method to evaluate your success metrics so you can work on areas not giving you good results.

Track QR Code Scan to check your advertisement success

The Basic Knowledge of QR Code Tracking

February 25, 2025

Explaining how QR code scan tracking can be done with IMQRSCAN

Understanding the operation of QR Code tracking systems requires knowledge of important tracking metrics and the protocols used to generate these tracking codes. We'll discuss everything from start to finish through this article, so keep going forward. Let's dig in!!!
The process of using QR Codes for tracking is much simpler than most you imagine. A distinct URL is tied to each code that your particular marketing campaign specifically uses. A QR code scan that a user performs will automatically direct you to the specified URL while also recording the event for data analysis about campaign interaction. Their are two main types of QR Codes a Dynamic QR code and Static QR code. Both can be tracked in different ways, so we need to take a closer look and know how they work.

Tracking Dynamic QR Code

When it comes to tracking, dynamic QR codes are the more sophisticated and versatile choice.You must be wondering why. Because they let you monitor scan analytics in real time and change the destination URL without having to regenerate the code.
Here are the most prominent benefits to use :

    Dynamic QR code for tracking:
  1. Monitor real-time analytics for QR codes:

    2. Dynamic QR code track information such as the locations of scans, the quantity of scans, the time of the scans, and the device operating systems. Additionally, you can tell the difference between repeat and unique scans.

  2. Dynamic QR code is Editable:

    3. This is quite useful for rectifying errors or updating the resources that are connected, as well as for resolving issues with QR Code scanning.

  3. Subscriptions Based QR Code:

    4. Generally speaking, dynamic QR codes need a current subscription to your QR Code generator; otherwise, they expire after a mentioned amount of time.
    Keep your account updated to ensure continuous performance tracking, as QR Codes typically expire when a payment plan expires.

  4. Options for Personalization:

    5. You may add your logo or brand colors to dynamic QR codes to personalize them. Because aesthetically beautiful QR codes appear more trustworthy and professional to users, they can boost the number of scans. Are you ready to create your own trackable dynamic QR code? Then subscribe IMQRSCAN now and boost your business.

What are the benefits of tracking QR code scans and how it can help the business

    Static QR Codes are Untrackable

In contrast, static QR codes cannot be altered or tracked. Usually, you would use this kind of QR code for an SMS, email, or plain text code. For personal use, where performance tracking is not crucial, static QR codes are more appropriate.
Here are the features of static QR codes:

  1. No Analytics Tracking:

    2. Static QR Codes are unable to track scans or offer analytics, in contrast to dynamic QR Codes. The time, location, and number of times your code was scanned will not be visible to you.

  2. Once generated, it cannot be altered:

    3. The content that a Static QR Code links to cannot be altered once it has been created and printed. You must create a new code and reprint it if there are any mistakes or modifications required.

  3. Free to create:

    4. One of the main advantages of using static QR codes is that they can be made with free QR code generators that don't charge a membership fee.

Benefits to Tracking QR Code Analytics

Professionals in digital marketing can gain unique insights into consumer behavior thanks to dynamic QR code's tracking capabilities. Static QR code can track what devices their audience prefers to use or what time of day their consumers scan most frequently. By assigning a unique Dynamic QR Code to every advertisement, you can also monitor how many scans each one receives. Trackable QR code is decent predictor of whether the advertisement was successful and can show whether customers were actually convinced to act on it or not.

Additionally, you can A/B test various ad elements, such as location, image, copy, or call-to-action (CTA), using QR Code analytics. After gathering scan data from several campaigns, you can determine which versions were most successful and utilize that information as a standard to direct subsequent initiatives. Businesses can react fast and make adjustments if a campaign isn't working effectively thanks to the real-time tracking of QR Code data.Compared to traditional advertising tactics, where results might not be available until the end of the campaign, this saves time and money.

Knowledge about most important QR code matricks

What are the Most Critical QR Code Matricks

Any campaign's effectiveness must be evaluated using metrics, and QR Codes are no different. They provide useful information that may be used to assess a campaign's effectiveness, learn more about customer behavior, and enhance subsequent marketing initiatives.
The following are a few of the most crucial QR Code metrics:

    Important Operating System

    Almost 89 million Americans used QR Codes in 2022 alone, with smartphones accounting for the great bulk of scans. Whether your audience is using iOS or Android, tracking their operating system (OS) can yield valuable insights to enhance user experience and targeting. This information can be easily gathered with dynamic QR codes, which display the operating system that receives the most scans. You may use this information to improve your campaigns and give your viewers a more seamless experience.

    Location

    The number of scans as a percentage of the total is displayed together with the scan locations by category, such as city and nation. This data is derived from a person's IP address rather than their GPS location. You can focus and put your efforts to the areas where the majority of your scans originated in order to take advantage of great interest.On the other hand, you can better target those groups by optimizing your campaigns in low-performing locations.

    Total Scan Numbers

    The most basic and crucial measure for monitoring QR Code analytics is the total number of scans. The number of times your QR Code was scanned including several scans by the same person gives you a descrete idea of how well your campaign is performing generally. Cross-checking this data with other tracking measures, such as location and time period, is especially helpful. Businesses can compare several campaigns and know which ones had higher engagement rates by keeping track of the total number of scans.

    Having this information helps in calculating each campaign's return on investment (ROI) and guides choices for upcoming initiatives. Businesses can also spot trends and patterns in customer behavior by monitoring the overall number of scans over time. You may start a targeted campaign to increase interaction if you observe a notable spike in scans during a specific time frame or place.

    Unique Scans

    These unique scans are measured by the number of scans per device, are slightly different from total scans in that they represent the number of times new users scan a QR Code. Which means several devices that share an IP address nevertheless qualify as distinct scans.As a result, compared to unique scans, the overall number of scans may produce somewhat inflated results. When measuring conversion rates, one crucial parameter to keep an eye on is unique scans. So, this was the important information that you should have before tracking your QR code.

    QR code data is all you need to take your business to new heights, it provides real time data that guides you in judging what is the status of your campaign. This system has many advantages but over all of them it saves you money, as you come to know about your campaign status well in time. So what are you waiting for? Generate a QR code today with IMQRSCAN and track it to know where you need to put more effort.

Table of Contents

  1. The Basic Knowledge of QR Code Tracking
  2. Tracking Dynamic QR Code
  3. Static QR Codes are Untrackable
  4. Benefits to Tracking QR Code Analytics
  5. What are the Most Critical QR Code Matricks

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Curious About How to track QR Code Scans..!!

Here's What You Need to Know

How to track a QR code scan?

Use trackers provided by IMQRSCAN, it will help you get all the necessary information you need.

Is it possible for me to track that how many people scanned my QR code?

You generate dynamic QR code you can get a detailed picture of the number of scans.

How can I track location by scanning QR code?

Just login to your account in IMQRSCAN and activate the GPS tracking for your QR code.

What data QR code collects?

They will give you following information:
      1. Number of time they were scanned.
      2. Time of scanning.
      3. Scanned device.
      4.Demographic details of scanners.

Can a QR code be used more than once?

Static QR codes can be scanned for unlimited times.

How to scan a QR Code?

Just open the camera of your device and point towards the QR code for 2 to 3 seconds, it will automatically read it and will either navigate you towards a website or will provide you information that is encoded.

Can a QR code also track it'd scanner?

Yes, its very much possible as it they can provide the URL, the provide your personal data like a phone number or an email address.

Is it safe to scan QR code?

Well, it's a debate but mostly it's safe but in few cases manipulation is possible.