QR Code Tracking: Create Trackable QR Codes with Real-Time Analytics
Create a trackable QR code below and see every scan the moment it happens: total scans, unique visitors, country, city, device, operating system, and browser. QR code tracking is free to start, with 15 tracked scans on the Free plan.
Free plan • No credit card • Real-time scans • CSV export • Works on iPhone and Android
What Is QR Code Tracking?
QR code tracking is recording every scan of a dynamic QR code: when it happened, the city and country, and the device, operating system, and browser. It works through a short link that logs the scan before the page opens, so you can measure each campaign. Some people call it a QR tracker or a QR code counter.
- Track total scans and unique visitors
- See scans by country and city
- See device, brand, operating system, and browser
- Export reports as CSV for any date range
Total Scans
Every scan event across your campaigns and placements.
Unique Visitors
How many different people scanned, beyond repeat scans.
Location
Where scans happen, by country and city.
Device and Browser
Device type, brand, operating system, and browser.
What Is a Trackable QR Code?
A trackable QR code is a dynamic QR code that records every scan through a short link, so you can see scan activity, location, device, and timing in a dashboard. A static QR code cannot do this, because it opens its content directly.
Businesses use trackable QR codes on campaigns, packaging, restaurant menus, event materials, and shop displays to see real engagement and improve results.
Why QR Code Tracking Matters
A trackable QR code turns every scan into campaign data. Instead of guessing, you see what works, where it works, and when people engage.
Campaign Measurement
Compare offline and online placements to see which campaigns bring the most scans.
Location Insights
See where scans happen, to judge reach, local demand, and regional results.
Better Timing
Use daily and hourly scan trends to promote and place codes at the right time.
Audience Devices
Use device, system, and browser data to improve your mobile pages.
Performance Over Time
Compare results across date ranges and improve placement and messaging.
CSV Export
Export scan data to spreadsheets and share reports with clients or teams.
QR codes were invented by Denso Wave in 1994 and are now a global standard for mobile engagement and campaign measurement.
How to Create a Trackable QR Code
Use the generator at the top of this page. It takes about two minutes. For a deeper walkthrough, read how to track QR code scans.
Choose a type in the generator
In the generator above, pick what the code should open, such as a website, menu, or form, and keep it as a Smart code so scans are tracked.
Add your destination
Paste your link or fill in the details. Add UTM tags to the link if you also want the visits in Google Analytics.
Design and download
Open Design for colors and a logo, then press Download QR code. Create a free account if you have none, so the code is saved to your dashboard.
Watch your scans
Open the code stats in your dashboard to see scans, unique visitors, location, device, and browser, and export them as CSV.
Track Total Scans and Unique Visitors
Total scans count every scan event. Unique visitors count how many different people scanned, so you can separate repeat scans from real reach. You also see today's scan count at a glance.
Total Scans
Every scan, including repeat scans from the same phone.
Unique Visitors
Counted from a hashed IP, so the raw address is never stored.
See Where Your QR Codes Are Scanned
See scans by country and city to understand where your audience engages. This helps with local marketing, regional campaigns, shop placements, menus, events, and packaging.
- Top countries and cities for any date range
- Useful for multi-location and cross-market campaigns
- Pair it with country rules to send each market to its own page
Want the details? Read the full guide to tracking QR code scans.
Find the Best Time for Engagement
Scan timing shows when people interact with your codes. Daily scans reveal trends and seasonal spikes, and the hour-of-day chart shows your peak hours.
By Hour
Find the best hours for posters, menus, and packaging. Hours are shown in UTC.
By Day
Spot trends and compare any date range over time.
Understand Devices, Systems, and Browsers
See whether people scan with an iPhone or Android, which phone brands they use, the operating system and version, and the browser. Use it to design pages for the devices your audience really uses.
- Device type and brand, such as Apple or Samsung
- Operating system and version, such as iOS or Android
- Browser, such as Safari or Chrome
Export QR Scan Reports as CSV
Export the scans for any date range as a CSV file, with the time, country, city, device, brand, operating system, version, and browser of each scan. Open it in Excel or Google Sheets, or share it with your team or clients.
QR Code Campaign and Conversion Tracking
Scans show interest. Conversions show results. Use these three methods together to connect a printed QR code to sign-ups and sales.
One Code per Placement
Give each flyer, table, poster, or package its own code and name it clearly, so QR campaign tracking compares them side by side.
UTM Tags for Google Analytics
Add utm_source, utm_medium, and utm_campaign to the link, so QR visits appear as their own channel in Google Analytics.
Retargeting Pixels
On Professional and up, add GA4, Meta, Google Ads, TikTok, or LinkedIn pixels to every scan for conversion tracking and ads.
IMQRScan stores no names or emails from scans. Unique visitors are counted from a hashed IP, and location is limited to country and city. Check your own privacy notice if you add pixels.
Dynamic QR Codes vs Static QR Codes for Tracking
If you need analytics or want to edit the link later, use a dynamic QR code. Static QR codes suit fixed content that never needs tracking.
| Feature | Dynamic QR Code | Static QR Code |
|---|---|---|
| Track scans | Yes | No |
| Location, device, and browser | Yes | No |
| Edit the destination later | Yes | No |
| Best for campaigns | Yes | No |
| Works with no internet, such as WiFi or contact cards | No | Yes |
| Cost on IMQRScan | Free to start, from $2.99 a month | Free and unlimited |
Who Should Use QR Code Tracking?
QR code tracking helps anywhere you want to know which printed material works.
Restaurants
Track menu scans by table, window, flyer, or takeaway bag.
Retail
Measure shelf, display, packaging, and poster engagement.
Events
Track poster scans and attendee interest before and during events.
Marketing Teams
Compare offline placements and improve campaigns with real data.
Free QR Code Tracking and Plan Limits
You can start QR code tracking free, with 15 tracked scans and 14 days of history. Paid plans track many more scans and keep a longer history.
| Plan | Price (billed annually) | Tracked scans | Scan history |
|---|---|---|---|
| Free | $0 | 15 tracked scans | 14 days |
| Starter | $2.99 a month | 500,000 a year | 60 days |
| Professional | $10 a month | 1,000,000 a year | 90 days |
| Plus | $33.33 a month | 2,000,000 a year | 180 days |
When an account uses up its tracked scans, the code keeps working without saving new scan details, or pauses until you upgrade, depending on the plan. See the pricing page for every detail.
Best Practices for QR Tracking Campaigns
Good scan data starts with a good campaign setup.
Use dynamic QR codes
Tracking needs a short link in between, so only dynamic codes record scans.
Name campaigns clearly
Label each placement by channel, location, or goal, so your data stays useful later.
Test before printing
Scan the printed proof, check the destination, and confirm the scan appears in your dashboard.
Make the page mobile friendly
A fast page built for phones turns more scans into sign-ups and sales.
What QR Code Tracking Cannot Do
- It does not identify people. You see places, devices, and browsers, not names or emails.
- It cannot track static codes. WiFi, text, and other static codes open directly, with no short link to record the scan.
- Location is approximate. It comes from the network, so the city can sometimes be nearby rather than exact.
- It is not supply-chain track and trace. Tracking single items across a supply chain needs a unique serialized code on every item and a dedicated system.
What Else Can a Trackable QR Code Do?
Tracking tells you what happens after a scan. IMQRScan adds tools that turn that data into action: better ads, the right page for each market, and shared reports.
Retargeting Pixels
Send every scan to GA4, Meta, Google Ads, TikTok, or LinkedIn, for conversion tracking and retargeting ads.
Country Rules
Saw scans from a new country? Send that market to a page in its own language from the same printed code.
Team and Users
Invite teammates and give each one a role, so everyone sees the same tracking dashboard.
More Tools in IMQRScan
Built-in QR Templates
Ready-made designs with colors, frames, and logo placement set.
Multiple QR Shapes
Dot, corner, and frame shapes that match your brand and still scan.
Free Print Templates
Flyers, posters, and table tents with your code already placed.
QR Stickers
Sticker-ready designs for labels, packaging, doors, and windows.
Multi-Language Pages
Show hosted landing pages in the languages your visitors read.
Schedule and Scan Limits
Set start and end dates, or cap the number of scans.
PIN Protection
Ask for a PIN before the content opens.
Custom Domain
Use your own domain for the short link behind the code.
QR Code API
Create and manage codes from your own software.
Free on every plan
- Built-in QR templates
- Multiple QR shapes
- Free print templates
- QR stickers
- Multi-language landing pages
Free plan includes
- Unlimited static QR codes
- 5 Smart (dynamic) QR codes
- 15 tracked scans
- 14 days of scan analytics
- Bulk creation, 5 per upload
- File uploads up to 5 MB
Professional plan and up
- PIN protection
- Schedule and scan limits
- Country rules
- Retargeting pixels
- QR Code API
- Team management and roles
- Custom domain add-on from Starter ($10/month)
Frequently Asked Questions About QR Code Tracking
Answers about trackable QR codes, analytics, free tracking, exports, and conversions.
Learn More About QR Code Tracking
Guides and tools for setting up, styling, and measuring your codes.
How to Track QR Code Scans
A step-by-step guide to tracking QR code scans and reading the analytics.
Read more
