Clickable QR Codes: What They Are & How to Create Them

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A scannable QR code that also functions as a direct link is called a clickable QR code. Here the scannable QR code image can be both scanned by the user with their smartphone or can be clicked on by the user within an electronic document (such as a PDF or webpage) to be redirected to the embedded URL.

The clickability is added by embedding the QR code in a digital context using HTML or other scripting language that transforms the image into a clickable element, providing convenience and options for users to interact with the linked content.

What Is a Clickable QR Code?

A clickable QR code is a digital code which functions in two ways. A user can scan it with the smartphone camera, or he or she can tap it in the digital form such as a website link, PDF, or email. A clickable QR code has the primary purpose to connect the user to an online source be it a webpage, video, or any other online content.

A clickable term defines the fact that the code can be responded to not only by scanning it with a mobile device, but it is also possible to interrelate with it by clicking its digital format. This flexibility enables clickable QR codes to become an effective weapon of companies, marketers and content creators who want a person to engage more with their content.

How Clickable QR Codes Work

According to clickable QR code statistics, usage has been high, especially among younger demographics, where the majority of consumers scan codes at least once a year and 59% of smartphone users scan codes daily. (Source)

Here is how Clickable QR Codes work:

• Creation of URL: Generation of the QR code is done based on a particular URL
• Digital Placement:
• On web pages: The QR code is enclosed in an HTML tag
• In PDFs: A hyperlink is inserted for the image of QR code
• User Engagement:
• Clicking: As a user, you are able to have the image as a clicking item whereby it takes you to the URL in your browser or application.
• Scanning: Scanning enables the user to access the same content by scanning with his/her phone camera.

This special kind of code does not only enable users to scan them using their smartphones but also gives them an option to click them in the digital platforms like websites, PDFs or emails. And, in this guide, you will learn all the things you must understand about clickable QR codes in PDF, how they can be used, and how they operate to promote more involvement of the user. (Source)

IMQRScan dynamic and customizable QR codes not only offer users seamless experiences but also provide significant tracking insights at an affordable rate of $2.99/month with a free 7-day trial (no credit card required).

With the help of these features, companies are able to use user interest, optimize campaigns, and develop more meaningful strategies. QR codes are clickable and this is a necessary component of the digital interactions as businesses focus on keeping up with the competition and providing a personalized and user-friendly experience while ensuring users safety as IMQRScan provide ISO certified secure QR codes.

IMQRScan will give you the opportunity to explore all the possibilities of the clickable QR codes to redirect traffic and increase customer interaction.

What Are Benefits of Clickable QR Code?

QR codes can be clicked on, which has the advantage of allowing the customer to easily access websites, videos, or contact details, resulting in higher customer engagement and increased brand connection. They make the registration of events and activation of warranties easier and their utilization has the benefits of providing real time analytics of their usage and providing businesses with cost efficient content updates. To the users, they also make it convenient to use since they do not have to type the URLs, thus enhancing the user interface and availability.

For Businesses & Marketers

• Enhanced Engagement: QR codes provide instant content and high interaction between users and brands
• Improved Marketing: They make sharing and accessing marketing materials, such as bonus material, offers or product details, easier.
• Streamlined Operations: Complex procedures like registering a customer or enabling warranty can be simplified by using QR codes which can be redirected to on-line forms.
• Data & Analytics: Dynamic QR codes allow following the time of scanning, location, and type of device, which can help to obtain useful information about the customer behavior.
• Cost-Effective Updates: Dynamic QR codes will enable business owners to revise the content they are linked to, that is, without having the code reprinted, which would save money and ensure that a customer has the latest information.

For Users

• Convenience: They offer a fast non-friction means through which users can access online content including websites, videos or contact information without writing long URLs.
• Inclusivity: Clickable QR codes provide the user with an option of the way they engage with the content, which is responsive to various preferences and helps minimize the number of frictions in the user experience.
• Uninterrupted Information Access: QR codes allow connecting the physical to the digital, which positively influences the user experience and allows users to access the information quickly like the product description or the details of the events.

What Are Practical Uses of Clickable QR Code?

The practical applications of the clickable QR code can be improved marketing campaigns, lead generation, smoother customer interactions, and interactive content (delivery). In contrast to normal codes, clickable QR codes are utilized in digital format so that the user can scan the code through the phone or simply have to simply click on the code in an electronic document or email.

For Businesses and Marketing

• Increased Engagement: QR codes with clicks improve the level of user engagement by offering a direct connection with online information, and thus, making the marketing campaign more engaging.
• Convenient access to Offers: They can be directed to the pages with promotional activities, special offers, or unique offers and simplify the customer experience, increasing the conversion rates.
• Brand Recognition: You can customize QR codes e.g. with your logo or distinctive colors, which reinforce the brand recognition, but provide an interactive experience to the operators.

Pizza Hut Case Study: Pizza Hut has also used clickable QR codes as part of their marketing campaign especially in their print and online advertisement. Upon tapping the QR code, the customer will immediately be redirected to the online ordering platform where they can customize and place an order of their pizza.

How it works: When a customer clicks the QR code on an advert or flyers, he or she is transported to the order page of Pizza Hut where he/she can easily and conveniently order the product.

Impact: This trick enhances the number of converting tactics, so that customers find it easy to make orders resulting in increased sales.

For E-Commerce

• Direct Product Linkage: The QR code can be sent as a link to particular products or checkout sites so that the customer can easily buy a product or service.
• Frictionless Shopping: For e-commerce companies to create a seamless sale experience, it is possible to place QR codes in online adverts, emails or even on the packaging of a physical product.
• Trackable Analytics: E-commerce enterprises will be in a position to keep track of the number of users who scanned and proceeded with a purchase after scanning the QR code, which will be of greater help to understand user behaviour.

Amazon Implementation: Amazon has also used QR codes, which are clickable, in their marketing campaigns, product packaging, and even in print advertisements. Upon scanning or clicking the QR code it takes the customer to a particular product page hence requiring minimal effort by the customer to buy the specific product.

How it works:QR codes are used in flyers, advertisements, and the packaging of the products. The code can be clicked or scanned by the customers and they are immediately redirected to the Amazon page of the product.

Impact: This avoids the manual search of the product by the customers, making the process of buying the product less frictional and thus high chances of making sales.

For Events and Conferences

• Easy Registrations: Clickable QR codes can be used to direct attendees to registration forms, event schedule, or even to the virtual event cutoff in events management and attendance.
• One-Click to Information: QR codes may allow one to access information about the event, like the bio of a speaker, timetable of a specific session, or a virtual conference room.
• Networking Opportunities: The visitors can scan QR codes to share contact details with other visitors easily or contact the speakers (or other participants).

For Education and Learning

• Fast Access to Resources: Clickable QR codes in textbooks, handouts or presentations can be used by educators to direct the students to resources, videos or quizzes online.
• Interactive learning: They are a more interactive means through which students have access to more materials and makes the process of learning more interactive and accessible.
• Remote Learning Support QR codes are easily accessible via a browser to students in online or hybrid learning format to enable them to access course materials, lecture recordings and submission portals.

For Healthcare and Medical Services

• Directory of Medical Information: QR codes that are easily accessible and clickable can make it easy to be connected with medical forms, systems to book appointments, or health information thereby enhancing the effectiveness of healthcare.
• Patient Education: QR code can be used to offer patient access to educational video, medication instructions, or health tips, thereby improving patient care and patient comprehension.
• Telemedicine Integration: QR codes will be useful to access telehealth websites faster and allow patients to have access to medical services online.

For Product Packaging

• Other Product Information: It is possible to add clickable QR codes on the packaging of products where they can refer to product specifications, reviews, or user manuals.
• Interactive Marketing: QR codes may be applied on the package as a method of encouraging brand loyalty schemes, which urge a customer to interact with the brand online.
• Improved Customer Experience: Once customers get access to more information or offers through a clickable QR code, it will enhance the experience a person has with the product(s).

How Clicking QR Code Works?

The digital nature of a clickable QR code lies within the functionality of the code. A description of the working principle of clickable QR codes is:

1. Embedded URL: A QR code with a URL (Uniform Resource Locator) will be created and be clickable. This is where the web address will be redirected to after scanning or clicking the QR code.
2. Digital Context: Once the QR code has been created, it is inserted into a digital media which has the capability to support hyperlinks.
3. Web Pages: On the sites, the image of the QR code is enclosed within an HTML tag that enables the image to be clicked.
4. PDF Documents: PDFs allow the inclusion of the QR code, and a hyperlink is provided above the picture, which can be clicked.
5. User Engagement: In a digital situation when a user clicks a clickable QR code, they can click and Scan, because then the user is able to directly click on the image to acce> ss its linked URL in the browser or application.

How to Create Clickable QR Code with IMQRScan

A QR code can be easily made to be clickable, and one does not have to be a tech specialist to do so. The following is a step by step procedure of how to make your own clickable QR code:

Step 1: Choose a Clickable QR Code Generator

The first step would be to choose a QR code generator with clickable codes. Among the more popular is IMQRScan, a cheap QR code generator that offers 7 days free trial at 0.00$ with no credit card details required.

Step 2: Enter the URL

After choosing your QR code generator i.e. IMQRScan, simply fill in the URL (web address) on which you would like the QR code to send a person. This may be a web site, a Facebook profile or any other internet content.

Step 3: Customize Your QR Code

The design of a code can be customized on IMQRScan code generators. You can customize its colors, place your logo or modify the shape to suit your brand. Personalization can be used to make your QR code more familiar and in line with what your brand represents.

Step 4: Generate Clickable QR Code

Click the "Generate" button in order to do so. After creation, the code will be downloadable.

Step 5: Test Your QR Code

Test your QR code in whatever materials you are using beforehand. Use it in a smartphone scan, to guarantee that it is sent to the right URL. This makes sure that the interaction of the users with your code will be smooth.

Step 6: Download and Use

Once the QR code is verified to be working, save it in the form of an image file. It is now possible to insert this image in your online materials, i.e., in your websites, emails, or PDFs.

Why Use Clicking QR Code?

Cross-platform accessibility is enhanced due to clickable QR code meaning that people can choose to either click on the computer or scan with a phone, eliminating friction and enhancing the general usability of the user experience. They also enable easier accessibility of content on the digital documents, more data insight in trackable marketing efforts and there is also the smooth interlinking of offline and online marketing activities to boost sales and website traffic.

The following are the primary reasons why one should use clickable QR codes:

Enhanced Accessibility:

• Cross-Platform: QR codes can be used on desktops, tablets and smartphones, and end the user with an option on how to interact with them.
• Digital Document Access: On a digital document such as emails or PDF, it is not possible to access the content without clicking on a link to do so, not by physically scanning the code.
• Greater Accessibility: This flexibility means that even those individuals who are not accustomed to scanning a QR code or cannot do it, or those that are not on a mobile device can still view the associated content.

Enhanced Customer Service:

• Less Friction: It is frequently less tedious to click than to open a scanning application, which has minimized the amount of effort and clicks to gain access to content.
• Additional Inclusivity: With the option to click, you will serve more people and make the experience more inclusive and user-friendly.
• Increased Engagement Rates: The increased ease of access may make more people engage with and interact with your content through increased clicks.

Effective Marketing Tool:

• Imediate Response: QR codes are a direct way-out, not requiring one to enter lengthy URLs, and they can immediately send people to the site, a social media page, or a sales page.
• Trackable Results: Clickable QR codes can be tracked, which means that businesses have the ability to collect information about how their customers act, how their campaigns perform, and how to adjust their marketing tactics.
• Linked Offline to Online: They are a high-impact, low-cost device to close the divide between the real world and online space to drive traffic and increase sales.

Conclusion

QR codes that are clickable are a business revolution, and a smooth method to connect with clients. Using IMQRScan, businesses have access to interactive QR codes that will redirect the users to corresponding content, improving the user experience and increasing conversions. Regardless of the use, such as marketing, e-commerce, or customer service, the flexibility of the clickable QR code is in the ability to scan and click as well. Through monitoring the interactions of users, businesses can get valuable insights that they can use to maximize their strategies. IMQRScan allows organizations to embrace the opportunities of clickable QR codes, builds frictionless personalized experiences to stimulate engagement and growth.